The Eisenhower Matrix is a task prioritization technique that could be the answer to your overloaded to-do list and notification nightmares.
You’ve got a lot on your plate. In addition to your actual projects, it feels like you also have 50 other little tasks that demand your attention. There are a ton of unanswered emails in your inbox. A coworker on another project desperately needs your input on something, and they’re on a deadline. Not to mention that overflowing laundry bin waiting for you at home.
With all of these priorities whizzing around your brain simultaneously, it’s hard to actually tackle any of them. The anxiety of not knowing where to start is leaving you in a state of analysis paralysis.
You feel overwhelmed, and stuck. And if you don’t have a time management method, it’s easy to fall into the trap of thinking that every task is urgent and important.
But it’s not all bad news. Solutions for prioritization and decision-making are not new. In fact, one of the greatest frameworks for decision-making and time management came over a half a century ago, from old school productivity master and very busy fellow Dwight Eisenhower, 34th President of the United States.
During his presidency, President Eisenhower managed Cold-War tensions, ended the war in Korea, and created the Interstate Highway System among many other achievements. You could say he was a very busy fellow, and thankfully he left this productivity legacy to help you free yourself from hurry worry and the anxiety to complete all your activities within a day.
The Eisenhower Matrix
The Eisenhower Matrix (or Eisenhower Box) is an easy, yet extremely effective way to figure out how to prioritize your tasks so that the most important don’t fall by the wayside to the sudden, unexpected, and urgent ones.
Here’s a quick video tutorial for how to organize your tasks into the do, delegate, decide and delete buckets:
The idea is that all of your tasks can be sorted into four quadrants, with axes of Important and Urgent on either side. These four quadrants are given number values of 1 through 4 based on their priority.
Image credit: Jamesclear.com
- “Important” and “Urgent” tasks. These receive a priority level of 1 and should be your primary focus to complete.
- “Important”, but “Not Urgent” tasks. These are the long-term goals and tasks that you are important to you personal and professional development, but don’t have a firm deadline.
- “Not Important”, but “Urgent” tasks. These tasks are the ones you can delegate or schedule to complete after your 1st quadrant tasks are completed.
- “Not Important” and “Not Urgent” tasks. These tasks are placed in the 4th quadrant ones you put to wayside and should eliminate. Do you really need to binge-watch Season 1 of This Is Us or could that time be better used to work on your 2nd quadrant tasks, such as reading one new book per month?
The Eisenhower Matrix is a simple framework that helps you break out of that pernicious analysis paralysis which occurs every time you “feel like you don’t even know where to start.” By assigning each task to a quadrant, it is easy to understand what actually requires your attention this very second and what can wait until another day.
Most importantly, the matrix helps you focus on your long-term goals by clearing out the distracting shallow work that keeps you from exercising, learning how to code, or other large projects that require more time to accomplish, but ultimately improve your life and career.
Why Is It Hard To Make Decisions?
Research shows that decision-making is inextricably tied to emotion. The part of your brain linked to rationality and decision-making, the orbitofrontal cortex, and the part of your brain associated with emotion, the amygdala, are often working together when you are processing higher thought.
This means that decision-making is actually tied to mood regulation. Indeed, anxiety and depression are often categorized as feelings of immobility, being stuck, and an inability to make decisions.
That’s why adopting a framework like the Eisenhower Matrix to help you triage your tasks, or decisions you need to make, is an easy way to reduce your emotional load.
By practicing the Eisenhower Matrix regularly, your brain will begin to rewire itself and you’ll easily get into the habit of quickly identifying the difference between important tasks and non-important tasks.
Make It Visible
The Eisenhower Matrix can be translated into a Trello board of your tasks. Make a list for each quadrant, as well as an “Incoming” list where you can dump everything you need to do, and triage when you’re ready. It will look something like this:
Just looking at your board will give you the visual ease of load balancing. Do you have a lot of cards in the Not Important/Urgent list? Start tackling little things on there to make those lists seem more manageable. These activities could include writing and responding to a batch of emails in one hour, or topping up your social media queue with tweets and Facebook posts for the week.
Only put what is truly pressing in the Important/Urgent list. These are tasks that simply cannot be put off, and for which you must give your undivided attention. By identifying these activities, you can schedule blocks of time during your day to hone in and do deep work to complete them more efficiently.
Tasks that are Urgent but not necessarily Important are often tasks that can be delegated to someone else when appropriate. Remember that assigning priority to tasks means different things to different people. For you, scheduling that flight for the conference might be urgent because if you don’t do it in advance, airline fares will break your budget. For others, that might be a task that is better delegated to an assistant.
If you collaborate closely with someone, like an assistant or a spouse (depending if it’s a work or home to-do list), add them to the board so you can assign them some of those tasks.
If you want to keep this board to yourself, use the copy card function to move those delegated tasks to another board where you are collaborating with others.
Fun fact: President Eisenhower was a master delegator. He created the position of the White House Chief of Staff.
Automate What Comes Into The Matrix
Part of the anxiety of having multiple tasks is not being able to see them all in one place. If you’re in your email and you see something you need to answer but don’t have the time, use Trello’s email-to-board feature to forward this automatically to the Incoming list. After a few of these pile up, you know it’s time to triage those cards into their Eisenhower categories.
If you work across a few Trello boards, you can attach a card or a board to another card with the related cards feature. At a glance, you can get key information from other projects, such as due dates and checklists, in your own matrix so you can manage your progress to your heart’s content without changing your team’s own Trello organization process.
You can also use automation tool Zapier to create cards in your Incoming list. Connect other apps you’re using to Trello, and when specific events happen, it will trigger a Zap and send a card to your Trello list.
For example, automatically create a Trello card every time a new row is created in a Google spreadsheet. Or if you’re on the go and jotting notes down in Evernote, set them to Zap to your Trello board so that they can be turned into action items later.
And don’t forget that you can also simply add cards from other Trello boards into your Eisenhower Matrix by using the Copy function under Actions listed on each card.
Drop The Dread Of Decision Making
The Eisenhower Matrix is a visual framework that can be used with productivity tools you’re already in, like Trello, to keep everything organized. It’s an easy way to batch tasks into four priority levels, one of which (Not Important/Not Urgent) is immediately dropped, so really it’s only three categories of attention-worthy tasks to focus on.
All you need to do is spend time analyzing your tasks and goals and categorize them into activities that you can be completed within certain time frames. Through this method, your prioritization and delegation skills will become top-notch.
In short, you’ve already got plenty on your plate. Don’t make the process of prioritization yet another thing you need to deal with. Thanks, Ike!
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9 Instagram Marketing Tips and Fine Practices
#1. Construct focused lists
Email marketing nowadays is unequivocally permission-based totally. You send may send handy emails to those who opted into your list and expressed a choice to receive your content material.
Spamming is a misplaced cause. Don’t buy lists and ship unsolicited emails – it’ll backfire and harm your emblem.
Make the effort to begin with to construct out your listing. Folks who subscribed with hobbies are much more likely to live subscribed. Junk mail is viewed so negatively that even if you reach someone inquisitive about what you provide, they’re more likely to unsubscribe.
#2. Automate drip campaigns
As William says, “don’t wait, automate.”
A lot of the e-mail content you’ll send out could be from prepared electronic mail sequences you operate as drip campaigns. This calls for more content material advent paintings up the front, however once that’s complete, you may automate your email marketing to the point that it’s honestly effortless.
At the start, you are probably tempted to prepare emails on the fly. This is greater paintings and consequences that are sporadic.
Take the benefit of making plans and email advertising software to automate your email advertising and marketing. In the long run, you’ll supply better quality content at the best time.
#3. Customize your emails
Now and again enterprise owners new to e mail marketing suppose they need to send their email manually for you to give the communique a personalized, one-to-one tone.
Some other big benefit to email automation software is that it will dynamically insert names and different personal statistics so your emails take on a personalized look while not having to be done manually on every email.
Better yet, connect this in your crm software program in which you can layer private statistics and different consumer details to send even more personalised content material.
#4. Design for mobile
Today, the simplest absolutely effective email advertising is pleasantly mobile .
A lot of people take a look at emails on cell gadgets today that your content has to load and display properly on the devices.
A key tip: Make sure your major message seems above the fold on a cell screen. That’s a small area, so you need a concise, so engaging to the point that people scroll down.
#5. Have a catchy situation line
The catchiness of this line is one of the most important parts of your electronic mail content material. It’s seen first of all, so they are drawn in.
Be careful with problem lines. You need something that catches attention and is basically a teaser (a headline meant to get people to click thru), however at the same time you ought to keep away from coming across as spammy.
Keep away from overly salesy language like “buy now” or “free” (these phrases will land your e-mail in junk folders).
Glance through your personal inbox for examples and test special styles of difficulty strains.
#6. Choose days and times that get the quality open costs
If you figure out when your audience listing tends to open emails, you may schedule your blasts to go out at those times.
Studies show that tuesdays, wednesdays, and thursdays round lunch are usually an amazing time to ship new emails, however the instances you pick will rely upon your target audience. For busy CEOs, early monday can be a great time. For college kids, you may discover evenings get higher open rates. For dad and mom of toddlers, you may choose the midnight.
Test your broadcast times and use the facts to find out the high-quality time or times.
#7. Create an unsubscribe link
By regulation, your electronic mail must provide a commercial enterprise address and unsubscribe link:
Email unsubscribe, don’t forget this. You can get fined in case you unsolicited mail humans and don’t offer an unsubscribe link.
#8. Take a look at earlier than you send
Maximum of us know the feeling that we have when we despatch a email with a dumb mistake or that is beside the point in the content. When you hit send, it’s gone.
Don’t make this mistake along in your e-mail marketing. Do a check before you send it to your list. send it to yourself and a colleague to ensure you didn’t leave out something and that the email is rendering correctly on cellular or mobile devices.
It only takes a second, to prevent a heap of embarrassment.
#9. Use records to see what works
In the end, email is any other virtual marketing channel. That means you may observe the consequences and make changes based on them.
Email advertising software programs render reviews so that you can check concerning lines, instances, pix, content material headlines, and calls to action.
Email is certainly beneficial because of its immediacy. After a blast, you may acquire facts – in only a matter of hours – on how engaging your content is.
As you study your approximations of what messaging, pix, and paintings work exceptionally well in emails, you could test the content in other regions of your advertising. In terms of time, e-mail is a micro marketing campaign.
Electronic mail is a stalwart of on-line advertising. It’s a tried and proper way to reach people, and today’s gear permit you to reach your goal of very unique audiences.
Take advantage of this tested, powerful advertising channel.
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Email Marketing Works
1. Email marketing is easy.
One of the reasons email marketing is so valuable for business owners is that it is an easy way to start reaching consumers on their mobile devices without requiring a big investment in new technology or software.
52 percent of US cell phone owners access their email from their cell phones. (Pew Research Center)
42 percent of retailers’ email messages were opened by consumers on their cell phones. 17 percent were opened by consumers on tablets. (Forrester Research)
Conclusion: Nearly three out of every five email marketing messages doubles as a mobile marketing message. Why is email marketing better than SMS marketing?
why does email marketing work1) It works on a variety of mobile devices (phones and tablets)
2) Emails are free to receive for the consumer (texting can incur a charge)
3) Emails have far more space for content than text messages
4) Emails can be formatted much more creatively than text messages
2. Email marketing is effective.
Being a relatively easy strategy makes email marketing very appealing. But one of the biggest benefits to email marketing is how very effective it is at helping business owners and consumers stay connected.
Consumers often seek out email marketing campaigns from their favorite brands and local stores. 28 percent of US online shoppers intentionally subscribe to receive store and product related emails. (Nielsen)
59 percent of US moms say they would sign up for email updates from brands if rewards were offered (Loyalty 360).
There is real value to staying connected to your customers. Email marketing makes that easy to do.
Still asking, “Why Does Email Marketing Work?” Keep reading …
3. Email marketing is adaptable.
The versatility of email marketing is a major reason marketers should keep this tool in their marketing toolbox. Email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more.
Many of the personalization tactics used on web sites can easily be applied to email marketing. (Retention Science)
4. Email marketing is inexpensive.
The best reason to use email marketing? It’s easy, effective, and inexpensive. Email marketing allows business owners and entrepreneurs to reach a large number of consumers at a rate of pennies per message as compared to much more strategies such as TV, radio, or direct mail.
And it’s not just saying this. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
Why Does Email Marketing Work?
The point is this: Email marketing may be an old tactic, It may be misused by some but it remains a vital strategy. It is relatively easy to get started with email marketing, so there really is no excuse for business owners to not be taking advantage of this powerful marketing tool.
Learn More – Learn the Specifics At “Build That List”
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TrafficWave Review – Email Marketing Success
trafficwave reviewWe’ve heard it over and over: “The Profit Is In The List”. Sometimes, it helps to see real world examples of businesses using email marketing to not only generate leads, but to close more sales. While you can find a number of sites offering a trafficwave review, we wanted to share with you some of the stories we have received from our users.
Here are some great examples of email marketing success stories from real businesses around the world to show you how they are using TrafficWave.net Autoresponders to increase business with email marketing:
“I love the professional email marketing services provided by TrafficWave. I personally use TrafficWave to create simple, yet effective capture pages to nail down $100-$1000 commissions in my big ticket business. TrafficWave is by far the most important business building tool I use. The price is fair and the service is extremely reliable. I also appreciate that TrafficWave has the best affiliate plan in the industry and that’s why I recommend it to all my business associates without reservation.”
– Ben Olszewski
Affiliate Marketer / Swim Coach
“I have used Trafficwave for years for several of my email lists and love the fact that as my list grows my payment does not. I have thousands of people on my emails lists now and am still paying the same price. Trafficwave does what I need it to do with sending autoresponders and broadcasts and for the price, you cannot beat it!”
– Shelley Hitz,
“I have used other autoresponder services but I prefer TrafficWave because it works very well to deliver timely content to thousands of subscribers and the price is simply the best value anywhere. I use TrafficWave to keep my business partners informed and they are able to use my email campaigns for their teams. When asked if TrafficWave makes me money I smile and say, ‘absolutely!’”
“No matter where I am or what I’m doing, my TrafficWave AutoResponder never sleeps!
I love using TrafficWave to generate leads, drives sales, and train my team!”
email marketing success stories from TrafficWave.net
I am very happy with Trafficwave. We used another company without a flat rate. I was recommended to try TrafficWave and we started working with it. We transferred our entire list of followers and started again to grow the list. In the other company it was almost impossible due to the increase of the cost month after month. Trafficwave is fantastic. I recommend it. My company is dedicated to spreading and teaching how to use the power of positive thinking in Spanish. We are very happy to be members of TrafficWave.
Diego Luis Labrousse
I have been an avid TrafficWave User for several years now. I find it to be a powerful, flexible, reliable service that keeps me in contact with the people on my list. It is my number one internet tool for the development of my business, my ministry and my social connections.
I use it to build my business by educating my prospects, building trust with my prospects and when those prospects become customers they are loyal.
In my ministry I am able to keep people informed, provide distance education modules and serve large group meetings with efficiency and personal attention.
And finally, as I live far from my birth place, I keep friends family and new acquaintances up to date on all we are doing. So I use TrafficWave in all walks of my life, Professional Business development, Service to the community, and personal social circles. It is the best.
email marketing success stories“I chose TrafficWave because of the price and how easy it was to set up forms in my WordPress blog. Now, I’m able to build my fan base, communicate with them, and stay in touch with my booking contacts.
Any time I sing, I make sure I tell fans how to join my list online and when I book new events, I can quickly let everyone know when and where we are with the click of my mouse.”
“I began using the TrafficWave auto-responder on the front page of my web site in 2006. The auto-responder sends a free report about using press releases to promote an online business, along with follow-up messages. The auto-responder has freed me from manually responding to the hundreds of requests I receive for information every week.
TrafficWave.net has also helped me to educate and inform my prospects, to help them come to a buying decision before I ever talk to them. This has enabled me to close more sales because my prospects are more highly qualified as a result of the information they receive from the auto-responder from TrafficWave. I can spend more of my time writing, instead of prospecting and selling.”
— David M. Bresnahan, Owner
I chose Trafficwave because of the simple price structure. As a beginning author, I have a limited marketing budget. I like the ease of setting up different campaigns for different books or blogs. My budget minded side of me likes knowing I’ll pay the same price whether my list is 50 or when it reaches 50,000.
I know the importance of having an autoresponder that is respected by the inboxes. I have peace of mind knowing my emails don’t end up in the SPAM or Junk folders.
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Five foolproof on line prospecting suggestions to sign up greater people into your commercial enterprise
written with the aid of William Floyd
Prospecting is one of the maximum vital abilities to increase sign ups as a domestic business owner. Without targeted leads or qualified humans to talk to about your commercial enterprise, you won’t get many sign ups. Yet, it is also one of the most feared topics since for most of the people it refers to, getting them out of their comfort region.
Prospecting shouldn’t be frightening, even though, it doesn’t have to be hard. in reality, The more you practice this ability and get into a waft with it, you would possibly discover that you definitely enjoy the system.
So permit us to show you stress free ways of prospecting and give a few easy pointers you may begin applying so that you can create higher relationships and sign more people up in your business.
Fear kills many peoples dream. It stops people from taking any action at all of fulfilling their dreams. that they made-up testimonies in their heads about what would possibly happen or possibly go wrong to keep many from even attempting. But while you honestly think about the worst possible outcome, you may foresee and comprehend it’s not so scary after all.
So what if some people choose to connect with you via their smartphone? In all honesty, some peoples existence depends on smartphones ? Theirs! No person’s opinion of you should alternate or achieving goals.
Another thing to keep in mind is that as you broaden your prospecting capabilities and practice more, your self assurance will grow also , consequently casting off extra layers of worry and doubt. On every occasion you “live on” any other prospecting verbal exchange, you can take a deep breath and use what you found out from your communication to make your subsequent one even higher!
Ask more (and better) questions
How can you realize if your services or products is a match for someone if you don’t first ask a few questions? That is when you find out if your products or services provide value. Create exceptionally valuable product or service that you are able to provide to your customer or customers. your product is exceptional and now we are making them for a particular time. Show how your product or service is “absolutely needed by everyone that uses them”. There will nevertheless be masses of people who have no interest in your products or services. This is why asking questions and certainly information about peoples wants and needs is such an critical part of the prospecting puzzle.
Ask questions to show the benefit or benefits of your product or services. You cannot direct anybody in the direction of a purchase that’s correct for them till you get them to inform you what they need.” – Tom Hopkins
At the end of the day, people are going to make their very own shopping decisions irrespective of how strongly every other person thinks they want some thing. you could help guide them to that selection (if it’s a fit) by asking questions that dig deeper and monitor any pain points. If what you have to offer is an answer for that man or woman’s pain point, it will make their selection to shop with you a no brainer!
Detach your self from the outcome
That is a big one! While you first begin your own home commercial enterprise journey and generate some leads, it’s so clean to grow to be emotionally connected to the ones first few people beings signing up. The trouble is in those cases that you enter a prospecting communication with the goal of needing to make the sale, you completely restrict yourself from simply assisting that man or woman.
The fact is most people will say no to your enterprise. Understanding this, you could mentally equip yourself for the journey. In preference to getting disappointed or feeling rejected while a person says they’re no longer involved, simply thank them for the time, wish them well, keep the friendship, and move on. Don’t fear about trying to persuade or show yourself or your commercial enterprise to everybody. You may face heartache if you are too emotionally attached to the consequences.
Rather, cognizance on the procedure of sifting and sorting as you meet an increasing number of people. Via this manner, you may discover that some are a brilliant fit in your commercial enterprise at the same time as others may additionally just be a better in shape as friends. One huge clue in order to will let you recognize if you are being too emotionally attached for your consequences is how you treat a prospect when they let you know no. If you see yourself being harmed by the attachment to engage in that verbal exchange, then you recognize you’ve taken it too individually and went into the communique with the incorrect intentions.
Some other element to keep in mind is that simply due to the fact a person is not fascinated right now doesn’t mean they’re not part of your destiny. Nurture the ones relationships as friends even as you continue to build your commercial enterprise. You never understand if somewhere down the road that friendship will blossom right into a super commercial enterprise courting. Preserve your thoughts and heart open.
Practice the regulation of averages
The notable Jim Rohn said, “even in case you are new in income, you could make up in numbers what you lack in competencies.” What this means is that as you’re studying and growing those new prospecting capabilities, in reality just communicate to other people. There are absolutely two fundamental blessings to this method.
The primary is that it offers you a ton of practice! The more people you speak to and divulge to them your commercial enterprise or even the greater rejection which you face, the higher you may get. You may analyze a lot out of your conversations, which in turn will create more confidence to your prospecting skills. The greater confidence you have got, the better you’ll get with your ability.
Practice is simply as precious as a sale. the sale will make you a dwelling; the talent will make you a fortune.” — Jim Rohn
The second element about the regulation of averages is that with enough time and consistency, you may subsequently see outcomes. maintain plugging away and hold your lead pipeline full always. You will gain so much self assurance and posture while you try this, which is a big attractor issue for your prospect. It’s a good deal less complicated to detach your self from the outcome when you have lots of people to speak to each day.
Leverage your gear
One of the errors many of us make when we first start a domestic enterprise is we truely communicate too much while we ought to as an alternative leverage the gear of professionals who’ve already done the work for us. Your company pays a variety of money to check the exceptional advertising substances and rent the high-quality expertise to help you grow your enterprise. Your task is to utilize it.
Consider your task as “display and inform”. Take what you’re given and proportion it with others enthusiastically. This sincerely takes away a ton of strain for you! In preference to looking to memorize or learn every single reality to proportion with a prospect, truly recognition on getting to know them more, asking questions, and supplying answers.
In some cases greater emphasis should be placed on asking questions after which simply pointing people to the first-class assets you’ve got to be had to assist them, it’s going to get you better consequences and dispose of a ton of stress and worry. Communicate much less, share greater!
That sums up our five prospecting guidelines to help you rock out your commercial enterprise this week and get you greater sales.
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Leaders start with the consumer and paintings backwards. they work vigorously to earn and keep customer believe. although leaders pay attention to competition, they obsess over customers.
Leaders are owners. they suppose long time and don’t sacrifice lengthy-time period fee for brief-term results. they act on behalf of the whole corporation, past simply their own group. they in no way say “that’s no longer my process”.
Invent and simplify
Leaders expect and require innovation and invention from their groups and constantly locate ways to simplify. they may be externally conscious, search for new ideas from everywhere, and aren’t restrained by using “not invented here”. as we do new matters, we be given that we can be misunderstood for lengthy intervals of time.
Are right, a lot
leaders are right plenty. they have robust judgment and properly instincts. they are seeking for numerous perspectives and work to disconfirm their ideals.
Learn and be curious
leaders are by no means carried out studying and usually are seeking for to improve themselves. they’re curious approximately new possibilities and act to discover them.
Hire and broaden the satisfactory
Leaders enhance the overall performance bar with each lease and advertising. they apprehend high-quality expertise, and willingly flow them in the course of the enterprise. leaders broaden leaders and take critically their position in coaching others. we work on behalf of our human beings to invent mechanisms for improvement like career desire.
Insist on the very best standards
Leaders have relentlessly excessive standards – many human beings may think those requirements are unreasonably high. leaders are usually raising the bar and force their groups to deliver high quality merchandise, offerings and tactics. leaders make sure that defects do no longer get sent down the road and that problems are fixed so that they stay constant.
Wondering small is a self-fulfilling prophecy. leaders create and communicate a ambitious path that evokes effects. they suppose otherwise and look around corners for approaches to serve customers.
Bias for motion
Speed subjects in enterprise. many choices and moves are reversible and do no longer need significant have a look at. we price calculated hazard taking.
Accomplish more with less. constraints breed resourcefulness, self-sufficiency and invention. there aren’t any greater points for growing headcount, budget size or constant expense.
Earn accept as true with
Leaders pay attention attentively, communicate candidly, and treat others respectfully. they’re vocally self-critical, even when doing so is awkward or embarrassing. leaders do not accept as true with their or their group’s body odor smells of fragrance. they benchmark themselves and their teams in opposition to the exceptional.
Leaders perform in any respect levels, stay linked to the info, audit regularly, and are skeptical when metrics and anecdote differ. no venture is beneath them.
Have spine; disagree and devote
Leaders are obligated to respectfully mission choices after they disagree, even if doing so is uncomfortable or laborious. leaders have conviction and are tenacious. they do not compromise for the sake of social concord. once a decision is decided, they dedicate thoroughly.
Leaders cognizance on the important thing inputs for his or her business and supply them with the proper nice and in a timely fashion. no matter setbacks, they rise to the occasion and never settle.
Consistency is king on Instagram
When you are serious about building up a brand with Instagram posts (and almost essential in business today), you have to fall in love with consistency, regardless of how rebellious or irreverent your brand is.
Think about this…
Each and every single day, every human being in America is bombarded with literally thousands and thousands of pieces of advertising – just like almost everyone else around the planet.
There is so much “noise” out there that we can hardly pay attention to half of that, even if we are really interested in whatever it is that we are encountering.
To cut through all of this noise with more “signal” – to reach out and connect with your prospects on Instagram – you have to reach out to them effectively, consistently, and reliably.
One study suggests that Instagram marketing is really only “impactful” and influential after seven separate interactions with your Instagram account or content.
You have to make sure that every single piece of Instagram content you publish is integrated with your brand so that it is immediately recognizable as YOU!
You also have to make sure that you post your content on a regular and consistent basis so that your market can come to expect new posts from you at a particular point in time.
Think about how difficult it would be for you to follow up with your favorite TV show if it was on Wednesday one week, Sunday the next, Thursday the
How To Build Your Brand With Instagram
week after that, and then went on a three week hiatus until it returned on Monday night and then Tuesday night right afterwards.
Sure, you may be able to capture the attention of some “channel flippers” on Instagram with this kind of shotgun style approach to marketing, but you’re never going to be able to build up the kind of consistent and engaged following that you would have been able to if you had avoided that willy-nilly style and instead stuck to an obvious schedule (like posting every Monday, Wednesday, and Friday for example).
All of the biggest companies on the planet have and stick religiously to marketing calendars for this exact reason.
Not only does it allow them to plan out their marketing and their content releases months in advance (giving them the ability to really fine tune each piece of marketing/content so that it fits seamlessly into their overall marketing push), but it also allows them to communicate consistently with their followers in a way that everyone understands and relates to.
This kind of consistency creates a real relationship and affinity with your market and your followers that just isn’t going to exist otherwise. It can be rather difficult to come up with content on a regular basis like this, but that’s what the content partnerships mentioned above are for.
Trust me, building out that content calendar is essential if you’re going to systematize your business and have any real chance at tremendous success in Instagram marketing today.
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